New breweries join Hopshires

Hopshires gets the green light

An initiative set up by the counties’ hop growers and brewers to promote the region’s hop-growing prowess and the vital role it plays in the future of British brewing has received backing to continue for a second year.

The ‘Hopshires’ project is a collaboration between the hop growers and brewers of Herefordshire, Worcestershire and Shropshire to celebrate our hops and the beers made with them. Due to its overwhelming support last year the project will continue this September and October just as the year’s hop crop is harvested. Participating brewers will produce at least one beer each using only local hops for these two months. These beers can be identified in the pubs by special Hopshires pump clip crowns and supporting leaflets.

It has been reported this year that British hop plantings have fallen below a 1,000 hectares for the first time which has led the industry to urge British brewers to use native hops. The Hopshires initiative is driving the message about British hops, especially as the hopyards of Herefordshire, Worcestershire and Shropshire produce more than half of the hops grown in the UK, but most beer drinkers are unaware that these farms even exist.

The Hopshires project is now made up of 22 brewers with seven new brewers joining the original 15 who signed up last year, they include Wood Brewery, Ludlow Brewery, Corvedale Brewery, Hop & Stagger Brewery, Jones the Brewer, Simpson Fine Ales and Birds Brewery.

“It’s fantastic to have the support of the local brewers to continue the Hopshires project, which means more beers will be in our pubs during the months of September and October brewed using only local hops. We will also be spreading the word at Bromyard Hop Festival on 30th August and Malvern Autumn Show 27th – 28th September” commented Chris Gooch from the project.

For more information, please contact Chris Gooch 07792394151